Following recent criticism of Twitch’s updated restrictions on multi-platform streaming, renowned internet personality Ninja took his content elsewhere and launched his first-ever stream on Kick.
Twitch’s New Policy Sparks Controversy
Twitch unveiled proposed guidelines on June 6, significantly limiting how streamers could incorporate branded and sponsored content into their streams.
The new rules received widespread backlash from many influencers, with the entire OTK group threatening to leave the platform. Prominent figures such as MrBeast, Ludwig, and Dr Disrespect also expressed significant displeasure with the changes.
This backlash spurred some streamers to seek alternatives, with Ninja, one of the platform’s biggest stars, leading the charge by moving his content to Kick.
Ninja’s Maiden Voyage on Kick
Ninja’s inaugural Kick stream offered fans a glimpse at the new Fortnite season, featuring rideable raptors and Optimus Prime.
The star announced his move via a tweet, stating: “Live on Kick and Youtube today,” along with a link to his Kick page.
Capitalizing on the occasion, the official Kick Twitter account responded, hinting at the significance of Ninja’s move with a simple: “Big moves.”
Before his Kick and YouTube streams, Ninja had a short stint on Twitch, which he ended by urging viewers to follow him across other platforms.
He quipped, “Alright fk it we’re getting off Twitch and going to YouTube man. I’m getting off early… That’s right ladies and gentlemen, for the first time ever we’re going to say YOLO swag fk it, and test out Kick.”
Twitch’s Policy Change: A Bone of Contention
The star streamer has been vocal in his criticism of Twitch’s policy change around multi-platform streaming, labeling it as “tone-deaf.”
The updated Terms of Service now prohibit users from streaming on “Twitch-like” platforms simultaneously with Twitch.
This policy shift forced Ninja to prematurely end his Twitch stream to commence his Kick and YouTube streams. His critique revolved around the lack of rationale behind the rule’s applicability to users who aren’t partners or affiliates.
The recent move by Twitch to tighten control over multi-platform streaming has prompted a significant industry shift.
As streamers like Ninja look for more flexible alternatives, it will be intriguing to see how platforms like Kick capitalize on this opportunity, and more importantly, how Twitch will respond to the mass exodus.