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Prime Hydration, a successful venture by YouTubers KSI and Logan Paul, has recently announced its partnership with the world-renowned football club, FC Barcelona.
This significant deal positions Prime Hydration as the official hydration sponsor for the prestigious Spanish team.
Prime Hydration’s Meteoric Rise
Prime Hydration has witnessed a tremendous journey since its inception in early 2022 by KSI and Logan Paul, former YouTube rivals who have turned collaborators.
The beverage brand has quickly catapulted to impressive heights, sponsoring teams across a variety of sports, from the UFC to Arsenal FC.
In a recent move, Prime Hydration began sponsoring its first MMA fighters, Israel Adesanya and Alex Volkanovski.
Adding another feather to its cap, Prime Hydration aired its very own Super Bowl commercial earlier this year, becoming the first YouTuber brand to gain advertising space during the much-watched event.
The brand also made several appearances in the WWE, hand in hand with co-founder Logan Paul.
A Significant Partnership with FC Barcelona
Now, Prime Hydration is taking its stride into football sponsorship to the next level by associating with FC Barcelona, one of the most acclaimed teams in the world of football.
Edging Out Competitors
The partnership, announced on July 1, marks a significant shift in FC Barcelona’s sponsorship portfolio.
Prime Hydration is stepping into the shoes of Gatorade, the club’s former sponsor and a key player in the hydration industry. “Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelona,” declared KSI and Logan Paul in a shared Instagram post.
Role of Prime Hydration in FC Barcelona
The partnership will ensure Prime Hydration’s visibility during the club’s games, where the product will be a staple in the bench area and during training sessions for men’s, women’s, and youth football teams.
Furthermore, the brand will take a privileged position in the dressing rooms of these teams and feature prominently in the Palau Blaugrana, as per the official club statement.
“We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona.
Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with Prime,” said KSI and Logan on the partnership.
A Promising Future Ahead
Earlier this year, Logan revealed that Prime Hydration has already amassed over $250 million in retail sales and $110 million gross internally.
With this new partnership marking a significant milestone in the brand’s trajectory, it’s exciting to speculate on what might be next for Prime Hydration.
This partnership marks a significant stride for Prime Hydration into the world of elite sports sponsorship, serving as a testament to the brand’s remarkable growth and ambition.
The alliance also presents an exciting opportunity for FC Barcelona to align itself with a rapidly growing brand and enhance the club’s hydration practices.
