In a surprising turn of events, FC Barcelona, the prominent La Liga team, is reportedly on the verge of securing a sponsorship deal with PRIME, the popular energy drink brand owned by internet sensations Logan Paul and KSI.
According to reports from Mundo Deportivo, the partnership would name PRIME as the official hydration drink of the soccer giants.
The move, which aligns Barcelona with Arsenal in the English Premier League, which also partners with PRIME, is expected to facilitate the club’s outreach to a younger demographic.
This strategy has proved successful for PRIME, with youthful fans eagerly snapping up bottles of the energy drink.
In some instances, videos have even gone viral showcasing droves of children in supermarkets trying to purchase the beverage.
Barcelona Fans Hope for ‘PRIME’ Performance
PRIME offers a range of flavors, including Strawberry Watermelon, Ice Pop, Blue Raspberry, Tropical Punch, and Lemon Lime.
Barcelona’s fans are hopeful that this new partnership could act as a lucky charm for the team, reversing the club’s recent struggles and restoring its historic prowess on the pitch.
However, Arsenal’s experience may be a cautionary tale. The London-based team inked a deal with PRIME last July and subsequently made a run at the title but fell short by five points to Manchester City.
One Barcelona fan humorously noted, “That’s not what the fans meant when they said they want prime Barca back.”
Pre-season Friendly to Showcase New Partnership
Fans won’t have to wait long to see the new partnership in action.
Arsenal and Barcelona are slated to face each other in a pre-season friendly match at the SoFi Stadium in Los Angeles on July 26, part of the Soccer Champions Tour.
The tournament will also feature Real Madrid, AC Milan, Juventus, and Manchester United, and it remains to be seen whether Logan Paul and KSI, the founders of PRIME, will make an appearance at the LA Rams’ SoFi Stadium for the occasion.
Discussing the forthcoming friendly match, Edu, Arsenal’s sporting director, expressed his enthusiasm.
“Our match against Barcelona in Los Angeles is another great opportunity for Mikel [Arteta, Arsenal’s manager] and our men’s first-team squad to prepare for the exciting new season,” he told the club’s official website.
This new partnership between Barcelona and PRIME underlines the continuing convergence of traditional sports with the world of digital and social media celebrities, a trend that’s set to grow even more in the coming years.