In the wake of ongoing tensions on Twitch over branded content, rival livestreaming platform Kick has recorded an unprecedented surge in new user sign-ups.
Gratefully acknowledging the unexpected windfall, Kick has credited the Amazon-owned Twitch for the influx of users migrating to their platform.
Twitch’s Branded Content Dispute Sparks Outrage
Over recent months, Twitch has found itself embroiled in controversy due to proposed changes affecting its user experience.
The most recent uproar stems from the platform’s plans to limit the screen area dedicated to on-screen advertisements to no more than 3%.
This planned alteration to branded content policy sparked outrage among Twitch’s community of streamers, prompting some to consider leaving the platform.
Although Twitch has since retracted the proposed changes and issued an apology, the backlash has already set in motion a significant migration of streamers to rival platforms, with Kick being the most notable beneficiary.
Kick Thanks Twitch for Unexpected User Growth
Kick, a Stake-backed livestreaming platform, has emerged as the primary winner from Twitch’s branding debacle. The controversy has led to a record number of new user sign-ups on Kick’s platform.
“We just doubled our all-time 24-hour sign-up record,” Kick announced on Twitter on June 7, attaching a purple heart emoji in a tongue-in-cheek nod to Twitch. “Shoutout to that other website for the boost.”
Kick’s Strategy to Attract Twitch Streamers
Kick has been proactive in leveraging the dispute on Twitch to attract disgruntled streamers to its platform. It has offered to pay the $25 fee that Twitch has recently imposed for the cancellation of partnership agreements.
One of Kick’s major stakeholders, Trainwreck, has been instrumental in driving the recruitment of Twitch streamers to Kick.
He has been actively involved in getting numerous streamers verified on Kick and facilitating their access to subscription buttons, should they choose to make the switch.
However, whether these recent events will lead to a significant shift in the balance of power in the livestreaming sector remains to be seen.
Stay tuned for more updates on the latest developments in the world of esports and gaming.
As the saga unfolds, it underlines the importance of transparent communication and community involvement in decision-making within the gaming and streaming industry.
Platforms need to balance their need for revenue generation with the preferences of their users to maintain user engagement and loyalty.
While it remains uncertain how these recent developments will impact the larger livestreaming landscape, the ongoing discord within Twitch presents an interesting case study of community dynamics in the digital age.