In a recent incident, xQc, the popular streamer, rebuked a Twitch staff member’s public criticism of his deal with streaming platform Kick.
The staff member had claimed that Kick was “putting the cart before the horse” by making significant acquisitions before improving their product.
Groundbreaking Kick Deal Stirs Controversy
The deal between xQc and Kick has caused a stir in the streaming community, signaling a power shift within the industry.
Kick has been steadily attracting big-name streamers through lucrative, non-exclusive signings, which has raised concerns within Twitch’s ranks.
A Twitch employee shared their criticisms in xQc’s Twitch stream chat. They argued that the funds used for xQc’s deal could have been better utilized in “building a better product” at Kick.
Twitch Staff Criticism Triggers Sharp Response from xQc
The full message from the Twitch staffer read: “I think they need to build a better product before giant streamer acquisitions.
I think acquisitions first is putting the cart before the horse.” They went on to draw an analogy, “If I open a restaurant with the bare minimum food quality or options, I don’t spend 100 million on marketing before my product is there first.”
xQc quickly reacted to the criticism, stating, “Then why the f*ck did you take a job at the cart company then, if you’re so worried about the horse? Because when you were onboard Twitch, it wasn’t the horse, was it? It wasn’t a fully-fledged product, was it?”
The Demand for Perfection – xQc’s Perspective
xQc’s response underscores the idea that striving for a ‘perfect’ product before making substantial investments or acquisitions can be counterproductive.
He raised questions about the staff member’s own decision to join Twitch when it was a ‘work in progress,’ thus not a fully-fledged product.
“Why does everything need to be perfect to be worth anything these days? What do you want from me, you want me to fix the product overnight?
What am I supposed to do? You cannot have an instantly perfect product. It will have some kinks, it’s part of the journey,” xQc added.
The exchange highlights the tension between different perspectives in the streaming industry.
As new platforms like Kick disrupt the established order by snapping up big-name streamers, the debate around product perfection versus strategic acquisitions continues to rage.