The estimate comes in the wake of xQc’s much-publicized $70 million deal with Kick.
The Biggest Deal in Livestreaming History
The internet has been abuzz with news of xQc’s monumental deal with Kick, touted as the “biggest deal in entertainment history.”
The $70 million deal, spread over two years, was initially reported by The New York Times and subsequently confirmed by xQc via a Twitter video on June 16, 2023.
Following the announcement, numerous high-profile streamers voiced their opinion on the contract, with some criticising Twitch for failing to retain top-tier talent.
How Much Will xQc Earn?
Nash, an entrepreneur and streaming expert, delved into the particulars of xQc’s contract and estimated potential earnings.
In a YouTube video titled “xQc Signs Biggest Deal in LIVESTREAMING HISTORY,” Nash posits that xQc could earn approximately $70 million over two years, with an additional $30 million in incentives.
His breakdown suggests that the deal is structured to pay xQc on an hourly basis, supplemented by a significant signing bonus.
If Nash’s assumptions are accurate, xQc could command an impressive $10,000 per hour. This estimation is based on a range of factors, including xQc’s streaming hours on Twitch and his monthly subscriber earnings.
A Solid Guess, Backed by Expertise
Nash was careful to clarify that while his analysis is informed, it remains speculative. However, his track record in the streaming industry gives weight to his predictions.
Nash’s past roles as a talent agent and head of a talent agency, combined with his current position at a brand agency, grant him unique insights into the inner workings of streaming contracts.
“While I would be guessing how the deal’s structure is laid out, I’m gonna almost guarantee that I know exactly how these agencies do this work. I’ve done…probably hundreds of deals across this space that were structured this way,” Nash said.
A Game Changer for Streaming
While Nash’s projections are speculative, they nonetheless highlight the shifting landscape of the livestreaming industry.
xQc’s deal with Kick signifies a shift in power, with platforms willing to invest heavily to attract top-tier talent.
This investment promises to boost the streaming platform’s visibility and user base, leading to exponential growth.
As platforms compete for market dominance, and as streamers become increasingly influential in the gaming and entertainment sectors, contracts like xQc’s may become more commonplace.
The impact of this shift on the future of livestreaming and the broader entertainment industry remains to be seen.