On the heels of significant pushback against the recent Twitch content guidelines update, Marcus “DJWheat” Graham, the former Director of Creative Development at Twitch, has delivered a blistering critique of the platform’s executives.
Twitch’s Controversial Branded Content Guidelines
Earlier this week, Twitch found itself embroiled in controversy when it unveiled new guidelines for branded content.
The regulations imposed stringent restrictions on advertisement types permitted on the platform, banning any ‘burned-in’ audio, video, and display ads and limiting on-screen logos to a meager 3% of the streamer’s screen size.
These proposed changes sparked a tidal wave of backlash from users, compelling Twitch to rescind the new rules merely a day later. Promises were also made to eventually eliminate similar language found in the site’s terms of service.
Twitch’s Additional Issues Stir Discontent Among Streamers
However, this isn’t the sole issue Twitch is grappling with that has ruffled the feathers of its streamers.
The site recently enacted a blanket ban on all users from multi-streaming on rival platforms that mirror Twitch’s functionality. Furthermore, the platform is charging partners a $25 fee to terminate their contracts.
This series of events has left a bitter taste in many streamers’ mouths, particularly as competing platforms like Kick and YouTube continue to lure top broadcasters from Twitch with enticing deals and exclusive contracts.
DJWheat Expresses Discontent Towards Twitch Executives
DJWheat, Twitch’s ex-Head of Creative Development, did not shy away from expressing his dissatisfaction with the platform’s recent decisions.
He conveyed his sentiment during a June 9 broadcast, lambasting the decision-makers for their lack of foresight and consideration of community backlash.
He said, “There are people at Twitch that are 100% saying, ‘Listen, if you do this, people are gonna be f**king mad. And then you know what? I’m gonna end up dealing with a lot of the fallout and a lot of the bullshit that’s gonna come with it.'”
DJWheat criticized the disconnect between the executives’ decision-making and the impact on the community, implying a disparity in accountability and consequences between the two parties.
Twitch CEO Apologizes as the Streaming Wars Intensify
Twitch’s controversial guidelines didn’t sit well with DJWheat, and he’s not alone.
The company’s CEO, Dan Clancy, openly apologized to users over the debacle, acknowledging that the company “messed up” with their now-discarded guidelines.
Despite Twitch’s about-face on the contentious guidelines, many creators remain wary and continue to explore opportunities on rival platforms as the battle for streaming dominance continues unabated.