Global pop star Jennie Kim, member of the South Korean group Blackpink, has teamed up with fashion brand Calvin Klein to launch a limited-edition capsule collection.
A Cultural Powerhouse and Global Ambassador
Calvin Klein’s global chief marketing officer, Jonathan Bottomley, expressed his admiration for Jennie, stating that she is a “cultural powerhouse” and that her personal style and talent have a significant impact worldwide.
The collaboration between Jennie and Calvin Klein stems from an authentic connection, as she has been a longtime fan of the brand.
The goal is to blend Jennie’s sought-after style with Calvin Klein’s iconic essentials, creating a collection that resonates with consumers across the globe.
The capsule collection, set to launch on May 10, will be available in select Calvin Klein stores and online.
With prices ranging from $25 to $150, the collection draws inspiration from Jennie’s wardrobe essentials.
By infusing her personal touch into the pieces, including the fit, color palette, and details, Jennie aims to create garments that evoke happiness and confidence in those who wear them.
An Exciting Progression in the Partnership
As a global ambassador for Calvin Klein, Jennie sees this collection as an exciting progression in their partnership.
The collaboration allows her to showcase her everyday style and bring her unique perspective to Calvin Klein’s products.
The result is a carefully curated selection that embodies Jennie’s fashion sensibilities while incorporating the brand’s signature elements.
The capsule collection features a range of colors, including lilac, chalk blue, desert, and black and white. The assortment includes various wardrobe staples such as underwear sets, denim, tees, fleece, and knits.
The brand describes the collection as versatile and comfortable, with matching bralettes and bottoms, bodysuits, soft rib tanks, joggers, tees, dresses, and crewneck sweatshirts.
For those seeking a cool and effortless look, there is a denim shirt and ’90s-style jeans.
Additionally, a knit top, dress, and a fashionable sculpting denim bralette and skirt set make bold statements.
Anticipation for the Collection
Fans of Jennie and Calvin Klein eagerly await the launch of this exclusive collection.
With Jennie’s influence and Calvin Klein’s reputation for timeless style, the collaboration is expected to resonate strongly with fashion enthusiasts worldwide.
The limited-edition pieces will allow fans to embrace Jennie’s personal style and incorporate her fashion choices into their own wardrobes.
As May 10 approaches, anticipation builds for the release of the Jennie x Calvin Klein collection, promising a fusion of global pop culture and fashion that is sure to make a lasting impression.