In its latest attempt to evolve its engagement tools and generate new revenue streams for content creators, Twitch is introducing a feature known as “Hype Chat.”
The concept, mirroring YouTube’s “Super Chat,” allows viewers to pin a message to the top of a streamer’s chat by donating a specific amount of money.
The Mechanics of Hype Chat
As per the Twitch blog, usage of Hype Chat will require a minimum donation of $1, with a maximum limit set at $500.
However, streamers have the liberty to increase the minimum donation up to $100. Notably, the duration for which a message stays pinned above the chat depends on the donated amount – higher donations translate to longer pin durations.
Upon launch, this feature will exclusively cater to Twitch partners, though the company affirms that it is “working on a plan to roll it out more broadly.”
According to The Verge, Hype Chat will initially only be accessible via a web browser.
Revenue Split and Safety Measures
In terms of revenue distribution, Twitch plans to offer a 70/30 split, enabling streamers to potentially increase their earnings significantly.
Importantly, this revenue stream will not affect other monetization methods built into Twitch, such as subs, gifts, or bits.
Prioritizing stream safety, Twitch has devised systems to prevent the transmission of banned words, both as defined by the platform and individual streamers.
If a user who sent a Hype Chat message is timed out or banned, their message will be “immediately removed from the queue.”
Additionally, an automod will scrutinize messages before the completion of the purchase.
Beyond these automated security measures, streamers and mods retain the authority to remove messages as necessary.
Latest Developments at Twitch
This development follows a series of changes to Twitch’s Partner Program, including a restructured revenue sharing model now offering streamers a 70/30 cut.
The new Hype Chat feature aligns with these adjustments and is viewed as a further attempt by Twitch to incentivize its top creators and prevent them from defecting to rival platforms.
Despite these enhancements, some critics point out that such benefits were already being offered to elite streamers, stirring debate over the equitable distribution of platform benefits.
As Twitch continues to adapt and innovate, ensuring the satisfaction of both viewers and creators will be critical. Stay tuned for more updates on this story and other Twitch news.