In a surprising revelation, Instagram influencers and brothers, Ryan and Sammy Halsa have been accused of fabricating their own fame.
According to YouTuber Danny Gonzales, the brothers are suspected of creating false paparazzi accounts across various social media platforms to bolster their popularity.
The Unveiling of the Alleged Scheme
Gonzales stumbled upon the ‘Hollywood Paparazzi’ TikTok account, which appears to be fanatically tracking the activities of the so-called famous Halsa brothers.
Curiously, this excessive paparazzi attention seemed to be exclusively focused on the Halsa brothers, triggering suspicions.
Each of the Halsa brothers boasts a following of 4.8 million on their individual Instagram accounts. However, a peculiar surge and subsequent drop in Ryan Halsa’s followership raised red flags.
Gonzales revealed that Ryan experienced a sudden jump in followers by 1.4 million in July 2022, only to lose over 708,000 followers two months later.
This dramatic shift hints at the possibility of purchased followers, a tactic commonly used to inflate popularity.
The Enigma of the Halsa Brothers
Despite their supposed popularity, the brothers seem to be unknown figures to a significant portion of their purported audience.
Comments on paparazzi and news clips featuring the brothers frequently express confusion about their identities.
According to a feature in New York Weekly, the brothers hail from Newport Beach, California and have been in pursuit of social media stardom for years.
The report describes Ryan as one of the world’s most media-covered influencers and portrays Sammy similarly.
Yet, it’s worth noting that New York Weekly is a pay-to-feature publication, casting a shadow over the credibility of the portrayal.
The Celebrity Illusion
Adding to the enigma, a separate TikTok channel, “Behind ur back”, dedicated solely to reporting on the brothers, has drawn skepticism for frequently linking the brothers to renowned celebrities like Justin Bieber and Jake Paul.
Outside these specific channels, however, information about the Halsa brothers is remarkably scarce.
In a video, Gonzales hypothesized on the reasons behind this alleged self-created celebrity image. He countered the theory that the brothers’ videos are intended as a satirical take on real celebrity culture.
Instead, Gonzales believes the brothers are striving to enhance their fame, adhering to a ‘fake it till you make it’ strategy.
He argued, “I just feel like if it was a joke, their posts would probably be a little bit funnier. And they’d be leaning into goofiness a little bit more.”
As the digital world continues to grapple with the realities of manipulated popularity, the saga of the Halsa brothers serves as a stark reminder of the extent to which social media can be used to construct and commodify fame.