Late 2022 saw the launch of Kick, a new player in the streaming platform arena. One of the key individuals involved in its promotion, Trainwreck, has been lauding its potential for growth.
Kick’s major selling point has been its unprecedented 95/5 subscription revenue split, a deal that has been a significant catalyst for its rise in popularity.
Alongside this financial lure, Kick has also managed to secure exclusive contracts with some of Twitch’s biggest stars, with notable streamer Adin Ross among them.
However, despite Kick’s promising start, one popular Minecraft YouTuber, Dream, believes that Ross is actually stunting the platform’s growth in its ongoing rivalry with Twitch.
Dream’s Accusation: Adin Ross Hindering Kick’s Progress
On June 15, during an episode of the BFFS podcast with hosts Dave Portnoy, Josh Richards, and Bri Chickenfry, Dream was presented with a challenge.
Given the options of streamers xQc, Adin Ross, and Kai Cenat, he was asked to “start one, bench one, and cut one.”
Dream’s response was clear: “Cut Adin. This is going to cause some beef… I’m starting xQc and benching Kai Cenat,” he said.
His choice to cut Ross raised eyebrows, prompting Richards to ask for an explanation. “Man, I don’t even want to get into it. We’re cutting Adin.
I don’t think I need to say why… he’s the only reason right now why Kick isn’t kicking Twitch’s ass.”
Controversy Surrounding Adin Ross
Over recent months, Adin Ross has become something of a controversial figure in the streaming community.
He has faced backlash for telling Twitch star Hasan to “kill himself”, was criticized for “bullying” an OnlyFans model, and even received admonition from his manager regarding his inability to secure rapper guests for his streams due to past associations with controversial “nazi” guests.
However, others in the community see a different side of the coin. They argue that Ross’s presence and the publicity he brings to the platform are integral to Kick’s rapid rise in the streaming market.
The Tug-of-War between Kick and Twitch Continues
As Kick continues to vie for dominance in the streaming world against Twitch, it remains to be seen whether Adin Ross’s actions are indeed a hindrance or a driving force.
Despite Dream’s firm belief that Ross is holding Kick back, others credit him with bolstering the platform’s exposure.
This ongoing rivalry serves as a stark reminder of the importance of a platform’s creators in shaping its image and success.
The ultimate impact of figures like Adin Ross on Kick’s bid to overtake Twitch is yet to be fully realized.