This move follows closely on the heels of top Twitch streamer xQc‘s transition to the rival platform.
An Unexpected Departure Midstream
Renowned for her sly humor and NSFW content, Amouranth was the most-watched female streamer on Twitch in 2022.
However, she stunned her followers by leaving Twitch midstream to shift to Kick, as announced in the title of her seventh anniversary celebration.
This marks a significant loss for Twitch, with two of its top streamers shifting to Kick within a span of two days.
No Confirmation of Kick Contract
While it’s unclear whether Amouranth has entered into an exclusive contract with Kick like xQc, her announcement has certainly created a splash.
Despite her previous reservations about shifting to Kick, she seems to have overcome her apprehensions and decided to diversify her streaming platforms.
The details of her contract, if any, remain undisclosed.
In her announcement video, Amouranth whimsically responded to xQc’s multi-million-dollar deal with Kick, jokingly asking, “So, 100 million dollar deals have started… Can I get one of those?”.
Following this, she packed her bags for Kick, marking a new chapter in her streaming career.
Kick’s Rising Popularity Among Twitch Streamers
Kick’s revenue model, which provides a more significant share to creators, and relaxed restrictions around stream content may offer an appealing alternative for Amouranth.
Moreover, her shift has sparked speculations about the impending decline of Twitch, especially after prominent Twitch streamers expressed their concerns following xQc’s departure.
The Twitch Exodus Continues with Amouranth’s Kick Deal
Kick’s roster of top streamers is witnessing impressive growth, accelerating the ongoing exodus from Twitch.
Amouranth’s shocking announcement on June 17, coupled with xQc’s recent $100 million two-year deal, has positioned Kick as an increasingly attractive option for top streamers.
This, along with Twitch’s recent controversial decisions to restrict branded guidelines, has fuelled Kick’s popularity, propelling its growth exponentially within the streaming community.
Amouranth’s migration was particularly dramatic, as she announced it during her seventh anniversary stream on Twitch, followed by a video showcasing her packing away her streaming setup.
Looking Forward: What This Means for the Streaming World
Amouranth’s transition to Kick hints at a potential surge in streamer migration from Twitch.
Given Kick’s favorable streaming policies and the freedom to keep non-exclusive agreements, Twitch may lose more star streamers in the future.
Her move could be one of the six acquisitions teased by Kick owner and streamer Trainwreckstv in March.
The streaming community is now eagerly watching other big names on Twitch, anticipating a potential wave of transitions to Kick.
This seismic shift in the streaming industry underscores the rising competition among platforms and their scramble to retain top talent.
As Kick and other competitors capitalize on Twitch’s policy changes, the landscape of live streaming is set for some dramatic transformations.