In a development that might significantly shake up the world of streaming, popular streamer Adin Ross has proposed a staggering $100 million deal to the British YouTube sensation, Sidemen, to join Kick, a rapidly emerging streaming platform.
Adin Ross Advocates for Sidemen on Kick
Known for his dramatic streaming style and massive following, Adin Ross is one of the biggest names to have jumped ship from Amazon’s Twitch to the Stake-backed streaming platform, Kick.
Now, he is encouraging Sidemen, a group of seven British YouTubers known for their gaming and comedy videos, to make a similar transition.
Ross made the revelation during a live stream, asserting, “Offered AMP $100 million dollars to come to Kick. They said no. I will offer Sidemen 100 million dollars to come to Kick, take it, or leave it.”
The tongue-in-cheek statement was soon clarified by Ross as a jest aimed at AMP, a YouTube group.
However, his serious proposition to the Sidemen and Kick’s co-owner Eddie, who was watching the stream, indicates that the deal is anything but a joke.
Kick: The Rising Star of Streaming Platforms
Kick’s ascendancy in the streaming world has been nothing short of meteoric.
Since its launch in late 2022, the platform has successfully attracted several top Twitch streamers, who have made the switch in return for lucrative contracts.
Ross himself cited his departure from Twitch as the “biggest streaming deal ever.”
Recently, Felix Lengyel, known by his online alias ‘xQc’ and one of the biggest streamers on Twitch, penned a deal with Kick that’s worth $70 million, with incentives that could push the total to over $100 million.
Sidemen’s Possible Reaction to the Deal
While Sidemen has its roots in YouTube, the group’s members are no strangers to live streaming.
Two members, Miniminter and Zerkaa, have regularly streamed on Twitch, amassing millions of followers over time. Ross’ offer could potentially cause a significant shift in their online presence.
However, the possible acceptance of the deal by Sidemen remains uncertain.
Despite the eye-watering sum involved, some fans speculate that the group might reject the proposal, believing that the YouTubers’ value surpasses the proposed amount.
What the Deal Could Mean for the Streaming World
If Sidemen were to accept Ross’ offer, the development could potentially disrupt the streaming landscape.
A deal of such magnitude would not only elevate Kick’s position in the industry but also solidify the trend of high-profile streamers moving away from established platforms like Twitch to emerging ones like Kick.
Whether the Sidemen group accepts the proposal or not, one thing is for sure: the streaming industry is undergoing significant transformations, with Kick leading the charge.
Ross’ offer to Sidemen is another testament to these changes, indicating that the battle for top streamers among platforms has truly heated up.