In response to recent challenges, the Betting and Gaming Council (BGC), the UK’s leading industry body, has unveiled key changes to the Industry Group for Responsible Gambling (IGRG) code. The comprehensive modifications, set to take effect on December 1, 2023, aim to bolster customer protection and promote responsible gambling.
Curbing Underage Exposure
A compelling aspect of the revised code is the intensified focus on minimizing underage gambling exposure. The BGC has introduced a mandatory age limit of 25 for all online promotional materials. As part of the implementation, the Council will join hands with social media platforms to ensure the age limit is strictly enforced.
The BGC’s CEO, Michael Dugher, declared youth protection as the organization’s highest priority. “BGC Members have already taken significant steps to ensure adverts… only reach the right audiences. With more help from the platforms, we can do even more.” he said.
The UK’s Overhaul of Gambling Legislation
These changes dovetail with the UK government’s forthcoming white paper, set to bring about significant revisions in the country’s gambling laws. The government is expected to finalize any last-minute adjustments soon before proceeding with the enactment of these much-anticipated upgrades.
The white paper is expected to be well-informed as it encapsulates input from various industry stakeholders, including charities, regulators, and the BGC. This inclusive approach should aid in the creation of a robust, forward-thinking legislation.
Towards a Sustainable Industry
While self-regulation initiatives like the IGRG code mark a promising step towards a more responsible industry, collaboration with official regulatory bodies such as the ASA and UKGC is crucial. The efficacy of these measures will be enhanced by integrating advanced technologies, such as Gigadat payments, facilitating secure and accountable transactions.
In conclusion, the BGC’s commitment to implement these changes reaffirms the industry’s dedication towards responsible gambling and consumer protection. It is a commendable stride forward, providing a considerable buffer period for operators to update their processes. The future of the gambling industry appears to be on a trajectory where the welfare of consumers is placed above all else.
The successful implementation of the BGC’s revamped regulations could pave the way for more effective self-regulation in the industry.