Twitch New Sponsorship System Gets Condemned by Streamers

Many Twitch streamers have expressed concerns and criticisms about the platform’s new sponsorship system, which is currently being tested.

Unsurprisingly, Twitch has faced a multitude of controversies, ranging from its revenue-sharing model to allegations of unfair treatment towards specific creators.

The new sponsorship system by Twitch

As a result, the platform’s reputation has taken a hit, and many creators have become increasingly skeptical of Twitch’s intentions. Against this backdrop, Twitch’s announcement of a new sponsorship system has reignited the debate over the platform’s revenue-sharing model.

While the new system allows sponsors to pay for streams using gifted subscriptions, many streamers hate the idea that Twitch may take cut off these subscriptions.

Streamers did not like the idea, though

This concern has led to a strong response from popular streamers who have expressed their doubts about the new system, with some calling on Twitch to stop taking a percentage of their income.

Moreover, the fact that streamers are getting skeptical of the platform’s intentions highlights the importance of transparent communication and collaboration between streaming platforms and content creators.

🔬 We’re testing new experiences to connect streamers and brands by making sponsored streams work better for our community. We’re in the early stages of seeing what works, but want to give you a sneak peek. This month, you may start seeing sponsored streams including:
— Twitch Support (@TwitchSupport) April 4, 2023

Doubling down on a 50/50 sub split right now makes Twitch feel out of touch with what partners and affiliates need to have longevity on the site.

Although it's hard to say what value these features will have, it's not what people want.

Please read the room. Listen.
— DeadlySlob (@Deadlyslob) April 4, 2023

No thanks, I like to manage my sponsorships and the income I personally derive from that work myself 💖 cute idea though.
— Paladin (@PaladinAmber) April 4, 2023

Twitch might just have to listen

As competition between streaming platforms intensifies, it is essential for Twitch to maintain the trust of its content creators.

In this context, the emergence of new platforms like Kick, which promises better revenue-sharing options for streamers, adds further pressure on Twitch to address the concerns of its creators.

It remains to be seen how Twitch will address the concerns raised by streamers and whether it will make any changes to its new sponsorship system. However, the platform must take these issues seriously and act quickly to maintain the trust of its content creators.

Ultimately, the success of Twitch and other streaming platforms depends on their ability to create a fair and transparent revenue-sharing system that benefits both creators and the platform itself.

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