Casino carpets hold much more than meets the eye. Beyond their loud colors and dizzying patterns lies a craft that, according to industry insider Scott Roeben, serves a well-thought-out purpose.
The Intricate Designs
Contrary to popular belief, the overwhelming designs aren’t meant for trickery or to keep gamblers awake. Instead, they fulfill a more practical function. The eccentric patterns act as a camouflage to hide chips that often fall to the floor. The flashy designs aid in making these chips less noticeable, hence reducing losses.
Moreover, the intricate designs of casino carpets have become a point of fascination for many. The painstaking attention to detail and the mesmerizing blend of colors add to the allure of these floor coverings. Many casinos that offer slots, roulette and baccarat have recognized the popularity of these bold patterns and are renovating their floors accordingly, further enhancing the distinctive personality of each establishment. One notable example is the MGM Grand’s carpet, a pattern that prompts fond recognition among regular patrons.
Branding and Enforcement
But beyond aesthetics and practicality, casino carpets serve as an essential element in reinforcing a casino’s brand. The unique and exclusive designs ensure that no two establishments have the same carpet pattern. For instance, the Bally’s rebranded carpet at the Horseshoe features literal horseshoes, paying homage to its name and creating a visual representation of the brand.
Interestingly, the distinctiveness of each casino’s carpet pattern has given rise to a dedicated crowd of ‘carpet nerds.’ These enthusiasts possess an uncanny ability to identify a casino solely from its carpet design, showcasing their deep knowledge and appreciation for this underappreciated art form. However, this unique skill has had unintended consequences. Law enforcement agencies, in an attempt to maintain a casino’s privacy during a crime investigation, occasionally release isolated photos of a crime scene. Unfortunately, social media users swiftly recognize the carpet design, thereby defeating the purpose of the unmarked photo release.
This ability to recognize distinct patterns has led Roeben to compare these aficionados to forensic scientists of carpeting, highlighting the underappreciated artistry and unique purpose served by the vibrant floor coverings of casinos. The intricate details and hidden stories woven into each carpet add a layer of intrigue and fascination to the overall casino experience, making them an integral part of the gambling world’s rich tapestry.