Roblox is shaking things up with some exciting changes to the way ads work in the game, especially when it comes to age restrictions.
With its thriving community, the developer continues to show their unwavering support even though the game was first released 17 years ago.
Roblox ads are in for a change
Given that the game has a younger player base, Roblox must be extra vigilant about the content that goes into the game, which can be a daunting task when user-generated content is driving the game.
However, the game is taking positive steps towards achieving this goal.
Just last year, Roblox obtained a patent for a system that recommends age-appropriate content and ads, which should make it more challenging for adult content to reach younger players. Although the game already has parental controls, many parents overlook them.
According to reports, these changes were prompted by a Truth in Advertising complaint about Roblox filed with the FTC, which alleged that the game targets children through ads without them knowing. Despite the controversy, the game continues to offer a wealth of content for players.
Roblox player base soars despite financial losses
Roblox has experienced financial losses, but its player base has continued to grow over the past few years. Its launch on Xbox in 2015 marked a turning point in the game’s mainstream success, attracting a massive influx of new players thanks to the game’s popularity on video-sharing sites like YouTube.
Other game developers have attempted to recreate the game’s success, with one game even dubbed “Roblox for adults.”
Nevertheless, none have come close to matching the magic of Roblox’s user-generated content. Here’s hoping that the game continues to receive strong post-launch support and remains a favorite among players for years to come.
And hopefully, many would consider other titles on the platform other than these overrated Roblox games in 2023.