Pragmatic Play Bolsters UK Presence

Pragmatic Play, the renowned iGaming supplier, is making significant strides in the UK market by broadening its live casino portfolio through a strategic partnership with William Hill. This step is set to remarkably boost Pragmatic Play’s live gaming reach, given William Hill’s established hosting of the supplier’s slots content since 2017.

Breakthrough Partnership

The groundbreaking collaboration will offer William Hill’s customers access to a myriad of traditional live dealer games, including roulette, blackjack, and baccarat. Additionally, game show offerings such as Sweet Bonanza CandyLand, Mega Wheel, and the soon-to-be-released Vegas Ball Bonanza will be available, further diversifying the range of offerings.

This expansion comes on the heels of various successful deals Pragmatic Play has recently secured in Switzerland, Sweden, and the Netherlands.

The Chief Operating Officer of Pragmatic Play, Irina Cornides, expressed her delight at deepening their existing alliance, stating, “We’re thrilled to launch our complete live casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we take great pride in creating extraordinary experiences and are eagerly anticipating delivering these to William Hill customers.”

Global Expansion and Industry Innovation

On a similar note, Richard Atkinson, Global Head of Live Casino at 888 Holdings, reflected on the six-year partnership with Pragmatic Play. He expressed his excitement about the addition of Pragmatic Play’s Live Casino products as both parties continue to grow.

Pragmatic Play has also recently solidified its presence in the Swiss market by initiating a commercial partnership with Gamrfirst, operated by Casino Barrière Montreux, a division of the Barrière Group. Gamrfirst.ch, this land-based casino provider’s online platform, now features Pragmatic Play’s slots portfolio.

The inclusion of Novomatic software, a leader in the gaming industry, further enhances the gaming experience. This software is known for its high-quality, innovative games that ensure a smooth, immersive gaming experience. Moreover, the introduction of Bitcoin payments is a testament to Pragmatic Play’s commitment to embracing the latest technological advancements and providing its customers with a seamless and secure transactional experience.

This latest expansion into the UK, coupled with the recent partnerships and innovative features, underscores Pragmatic Play’s commitment to growth and continuous improvement in the iGaming industry.

The future looks bright for Pragmatic Play and its customers, as the company continues to expand and offer more games, innovation, safety, and exciting opportunities.