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PlayUZU, a renowned Spanish-based online casino, sets foot in Argentina, partnering with local live casino operator BuenosAiresSlots. This strategic collaboration gives PlayUZU a solid foundation for its operations in the Latin American country. The online casino gains a competitive edge with its unique offerings of money back on each spin, no wagering requirements, and cashback bonuses – all adding to an enhanced player experience.
Argentine Market Dynamics
With its unique division into 23 provincial jurisdictions, including Buenos Aires City, Argentina presents a varied landscape for online gaming operators. Each of them is entitled to establish its own online gaming regulations. Buenos Aires City is among those regions that have already rolled out online casinos. To satisfy regulatory requirements, the licensees must partner with a local gaming operator, adding another layer to the market dynamics.
PlayUZU’s collaboration with BuenosAiresSlots, which operates three gaming halls in Buenos Aires suburbs, gives the online casino a stronger foothold in the market. BuenosAiresSlots also holds the exclusive rights to operate slots and bingo in two of the city districts, enabling a wider reach for the joint venture.
Collaborative Growth and Opportunities
Helena Rico, the representative of PlayUZU, emphasized the significance of this expansion, expressing excitement over entering a new market. She remarked: “This is a crucial milestone for our company, and we are thrilled to enlarge our business scope in a new region. BuenosAiresSlots enjoys a sound reputation in the market, and we anticipate growing the PlayUZU brand in the region while exploring mutual opportunities.”
Echoing Rico’s excitement, Sergio Revilla from BuenosAiresSlots shared his confidence in the partnership, stating: “We were meticulous in choosing an online partner, and our search ended with PlayUZU, given their serious commitment to localisation and customizing the gaming experience to Buenos Aires City.”
PlayUZU continues to make significant strides in the online gaming industry. Mastercard payments have been incorporated to provide players with a seamless transaction experience. The casino also introduced live poker games to its offerings, aiming to cater to a broader spectrum of gamblers. In July, the company expanded its gaming portfolio through SkillOnNet by launching Slingo Games in the Spanish market, thereby adding to its 30+ brand repertoire. The online gaming giant seeks to expand its reach even further by tapping into additional markets within Latin America.
