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New Jersey Welcomes Playtech’s Innovative Live Casino Game
Playtech, a renowned name in the gambling software industry, has recently announced its plan to launch its live casino game show format in the United States. The first step of this ambitious expansion plan includes opening a dedicated studio in New Jersey that will host the live games.
The debut offering from Playtech will be ‘Adventures Beyond Wonderland’, a game that was developed by Playtech Live and launched over two years ago. This game has already gained significant popularity in several major global markets, including the UK, and is set to be available 24/7 for US players.
A Unique Gaming Experience Awaits US Players
‘Adventures Beyond Wonderland’ offers an immersive live casino gaming experience where in-studio dealers dress as characters from the ‘Alice in Wonderland’ series. They present the main game and bonus games, creating a unique, interactive environment for players. The game also incorporates augmented reality with real-time elements, allowing players to interact with both the game and hosts.
Edo Haitin, Playtech Live chief executive, described the offering as the first “true” game show experience in the US market. He emphasized the importance of live casino in the entertainment industry and expressed his belief that players expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment.
Haitin further added, “Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. We do not expect the pace of this trend to slow down. We believe it will only accelerate and we look forward to expanding even further across the US and globally.” With this launch, Playtech continues its tradition of introducing innovative and exciting gaming experiences to new markets.
