South African Sunrise: Pariplay Launches via SunBet Partnership
Pariplay, a brand owned and managed by NeoGames, an online casino slots provider has entered South Africa through its partnership with SunBet. SunBet, a subsidiary of Sun International, will be provided with games from NeoGames’ home-grown provider, Wizard Games, and content from the Pariplay Fusion aggregation platform.
This collaboration incorporates over 14,000 games from 120+ suppliers and offers unique features like Fusion Tournaments, Raffle Rocket, and Spin that Wheel.
Partnership Details and Game Offerings
Tsachi Maimon, President of NeoGames, stated, “Sun International is one of the most recognized casino brands on the African continent, offering incredible land-based as well as online play – through SunBet – for its customers. We are delighted to partner with them, to bring not only Fusion aggregation content but also Wizard Games products to further enhance their players’ array of choices in an intriguing and rapidly growing regulated market.”
In addition to the games, Pariplay’s Fusion platform also comes equipped with a full suite of management tools, such as back-office conversion and customer retention campaigns.
Current partners of Fusion include Evolution, Pragmatic Play, NetEnt, Inspired, and Play’n’Go.
Reactions and Future Plans
Simon Gregory, CEO of SunBet, said, “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers. From localized slots to world-class games, it’s a fantastic offering and we’re very excited to elevate our offering to the next level.”
Earlier this year, Aristocrat agreed to acquire NeoGames for $1.2 billion, with the deal based on the value of each share priced at $29.50.