ComeOn Group, a leading iGaming operator, has recently made a significant addition to their leadership team by appointing Owen Parry as their new Head of Customer Engagement. This announcement forms part of the company’s strategic appointments aimed at driving growth and enhancing its customer engagement strategies.
Parry’s Role and Responsibilities
In his new position, Parry will lead the customer interaction department while maintaining a strategic focus on the brand’s sportsbook, a crucial element of ComeOn Group’s offerings. With prior experience managing ComeOn’s proposition team, which includes the company’s portfolio of markets and brands, Parry brings a wealth of knowledge and expertise to his role. His responsibilities will include providing a customised customer interface and implementing real-time CRM, ensuring a secure and engaging player experience.
Parry’s appointment follows the earlier appointments of Matthew Cawston as Director of Marketing Operations and Robert Rothman as Director of Performance Marketing. These strategic appointments underscore the company’s commitment to strengthening its operations and enhancing its marketing efforts.
ComeOn Group’s Strategic Developments
Sherwin Jarvand, Chief Data Officer at ComeOn Group, spoke highly of Parry’s capabilities. He stated, “Offering player engagement across all our customer’s touch points is always at the forefront of our minds. With Owen now leading this area, we are poised to take this strategic goal to the next level.”
In addition to these appointments, ComeOn Group has been expanding its offerings. In June, the company introduced the Nordic Ruby Lounge, a new live casino studio that forms part of the Ruby Lounge collection. The Nordic Ruby Lounge aims to offer players a unique live casino experience in a Scandinavian setting, focusing on customization and personalization.
These recent developments highlight ComeOn Group’s ongoing commitment to enhancing their customer engagement strategies and improving player experiences. By bolstering their leadership team and expanding their offerings, the company is well-positioned for continued growth and success in the competitive iGaming industry.