The Pennsylvania Lottery is ushering in a fresh wave of online innovation in collaboration with NeoGames Studio. This partnership aims to expand the Lottery’s online player appeal by introducing the award-winning game portfolio from NeoGames, recognized in the industry for its creative and engaging content.
A Strategic Alliance
The partnership comes in the wake of NeoGames’ recent accolades at the EGR North America Awards 2023, where their groundbreaking game, Desert Fantasy, bagged the notable Best New Game award, as well as also offering a variety of no wagering bonuses and rewards for players. This achievement embodies the studio’s commitment to introducing innovative games that resonate well with lottery customers.
Drew Svitko, the executive director at the Pennsylvania Lottery, echoed these sentiments, emphasizing the value they place on innovative game content. Svitko expressed his anticipation of working with NeoGames, confident that their offerings would uphold the Lottery’s mission of contributing to programs benefitting older residents in Pennsylvania. This collaboration would indeed be a remarkable win-win for all stakeholders involved.
Hili Shakked, the managing director at NeoGames Studio, also shared his excitement about the alliance. He believes that this partnership with Scientific Games and the Pennsylvania Lottery will exponentially expand the reach of NeoGames’ premium eInstants.
An Eye on Expansion and Player Flexibility
Apart from this initiative, NeoGames is also expanding its footprint across Europe. The gambling studio recently marked its presence by signing a four-year contract with the Lotteries Entertainment Innovation Alliance.
Adding to the convenience of their users, NeoGames has also implemented a new feature, allowing for minimum deposits of 1 dollar. This move aims to make their games more accessible to a wider audience. Furthermore, in an effort to diversify its gaming catalogue, NeoGames has introduced craps, offering an immersive casino experience to its online players.
With these strategic alliances and a constant endeavor to innovate and engage, NeoGames is solidifying its position in the gaming industry. It’s not just about winning games or expanding a business, but also about ensuring that lottery customers get to experience the best in innovation. As the gaming landscape continues to evolve, collaborations like these set a high bar for how an industry can thrive while ensuring customer satisfaction.