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A New Chapter in Streaming Wars
Kick, the emerging streaming platform backed by Stake.com, an online casino offering slots, Roulette and other games, is taking the fight to Twitch with a major investment strategy. Kick’s co-founder, Ed Craven, has revealed plans to spend at least $200 million to attract new creators to the platform. This comes on the back of multi-million dollar contracts with high-profile streamers like xQc and Amouranth.
Craven is optimistic about Kick’s potential to dethrone Twitch as the leading streaming platform. He has publicly stated that “the best days of streaming are yet to come” and seems willing to invest heavily to ensure those days happen on Kick.
Ambitious Plans for Creator Contracts
Craven’s strategy involves signing contracts worth $1 million with 100 people and offering $100,000 each to a further 1,000 creators. The goal is to attract as many content creators as possible and provide fair payments to all streamers who commit to creating content on Kick.
This aggressive investment strategy appears to be paying off. Data from Streamscharts.com shows that the average number of viewers on Kick has consistently increased, even though there has been a slight dip recently.
Celebrity Signings and Partnerships
Beyond attracting established streamers, Kick is also looking at signing celebrities who haven’t yet ventured into streaming. NBA legend Shaquille O’Neal recently expressed interest in joining Kick if the price was right.
Kick’s visibility is set to get another boost with the upcoming Formula 1 Belgian Grand Prix. As part of a partnership with Alfa Romeo’s eSports teams, Kick’s logo will feature prominently on the racing team’s uniforms and cars.
Challenges Ahead
Despite the optimism, Kick faces its share of challenges. A recent incident involving a Kick streamer allegedly mistreating a cat on a live stream stirred controversy and led to calls for increased regulation of streaming platforms.
It’s clear that while Kick is making big strides in attracting creators and building an audience, it will need to tread carefully to avoid any missteps that could hinder its growth or tarnish its reputation.
