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Creating a successful TikTok strategy requires careful consideration, including determining the best time to post in order to maximize engagement. Fortunately, data analysis can provide insights to help you reach your target audience at the right time.
In this article, we will explore the best times to post on TikTok in 2023, as well as how you can analyze your own TikTok data to discover the optimal posting schedule for your specific audience.
Identifying the Best Times to Post on TikTok in 2023 (in EST)
According to a study conducted by Influencer Marketing Hub, the overall best times to post on TikTok are Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.
These time slots have shown high levels of engagement. Additionally, here are some other key high-engagement posting times for each day of the week:
Monday: 6 a.m., 10 a.m., 10 p.m.
Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 8 a.m., 11 p.m.
Thursday: 9 a.m., 12 a.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 8 a.m., 4 p.m.
These optimal posting times were determined by analyzing over 100,000 TikTok posts for engagement trends. Let’s break down the best times to post on TikTok by each day of the week.
Identifying the Best Time to Post on TikTok for Each Day of the Week
To maximize your reach and engagement, consider the following ideal posting times for each day of the week:
- Monday
The best times to post on TikTok on Monday are at 6 a.m., 10 a.m., and 10 p.m. These time slots indicate that people are likely checking TikTok before school or work, before lunchtime, and right before bedtime. - Tuesday
On Tuesday, the best times to post on TikTok are at 2 a.m., 4 a.m., and 9 p.m. This suggests that people tend to browse social media platforms early in the morning, during mid-night awakenings, and before going to sleep. - Wednesday
For Wednesday, the optimal posting times on TikTok are 7 a.m., 8 a.m., and 11 p.m. By posting during these time slots, you can capture users’ attention before their daily activities and right before they go to bed. - Thursday
The best times to post on TikTok on Thursday are 9 a.m., 12 p.m., and 7 p.m. Thursdays around lunchtime present an excellent opportunity for engagement, especially for businesses in the food industry looking to showcase dinner specials. - Friday
On Friday, aim to post on TikTok at 5 a.m., 1 p.m., and 3 p.m. Early posts cater to the pre-work and pre-school crowd, while mid-afternoon posts capitalize on engagement after lunch. Engagement tends to decrease in the evening, so it’s best to focus on earlier time slots. - Saturday
For Saturdays, the prime posting times on TikTok are 11 a.m., 7 p.m., and 8 p.m. With people recovering from the previous night or enjoying a more relaxed morning, posting in the late morning and evening will attract the most viewers. - Sunday
On Sunday, schedule your TikTok content for 7 a.m., 8 a.m., or 4 p.m. Early morning posts can capture the attention of early risers, those engaging in morning workouts, or people who enjoy scrolling through social media in bed.
Using Third-Party Data as a Starting Point
While the provided data offers valuable insights and serves as a good starting point for your content strategy, it’s important to remember that personalized analytics will provide the most accurate information regarding the best time to post on TikTok for your specific target audience.
Additionally, it’s crucial to note that the best time to post on TikTok may differ from other social media platforms due to variations in audience demographics and content preferences.
Analyze your analytics across different platforms to determine the optimal posting times for each.
By leveraging data and continuously analyzing your TikTok performance, you can fine-tune your posting schedule and maximize engagement with your target audience.
