Canada
United States
New Zealand
Australia
Ireland
While it might seem late for Fanatics to enter the digital casino playground, they are unfazed. Their ambition is not pinned on being first but being the best. The online casino world has long been desperate for innovation. Fanatics, with their firm belief in the power of hard work, are determined to fill this void. The company is preparing to ride the wave of change, capitalizing on the online casino industry’s potential.
iCasino’s Big Launch on the Horizon
The company’s sportsbook app is already live in four states. However, none of these states legally offer casino gambling yet. This means there is no pressing demand for Fanatics to launch an iCasino immediately. Despite this, the digital casino has taken center stage in their plans. The operator is keen to introduce its virtual gambling venue in Michigan, West Virginia, and Pennsylvania. These states have all legalized and launched online casinos.
The big iCasino launch is set to take place by the end of the year, or early the next year. This is if they believe the product is not yet perfect. Fanatics is committed to taking the necessary time to craft a flawless product. They are determined to improve both their casino and sports products side by side.
A Rigorous Testing Phase and New Leadership
We can expect Fanatics to undertake rigorous beta testing of their iCasino products. They followed a similar comprehensive testing process with their mobile app before its launch. Fanatics are committed to ensuring a high-quality user experience, even if it means delaying the launch.
In a noteworthy move, Fanatics has recently recruited ex-Opendoor executive, Andrew Low Ah Kee. He is set to lead Fanatics’ $5 billion sports merchandise business as the new CEO.
A minimum deposit will undoubtedly be required to access the new platform. The iCasino is expected to utilize advanced play software, promising an engaging user experience. Other games like Craps feature as the company aims to tap into the gaming market.
Fanatics is no stranger to success. As a result, expectations are high for the upcoming iCasino launch. The company is determined to exceed customer expectations and deliver on its promise of a premium user experience.
