A Significant Development in the Gaming Industry
Bragg Gaming Group, a casino software provider has announced a major global distribution agreement with 888 Holdings, marking a significant development in the global gaming industry. The deal will see Bragg’s exclusive iGaming slots titles being distributed to a vast global player base through 888’s renowned brands, including William Hill, Mr Green, 888, and SI Sportsbook.
Covering key markets such as the UK, Italy, Sweden, and Denmark, this agreement is a strategic move by Bragg to expand its footprint. These regions will get access to content from Bragg Studios and Powered by Bragg for the first time, providing players with a diverse range of unique gaming experiences.
Lara Falzon, Bragg Gaming Group President and COO, expressed her enthusiasm for the deal, emphasizing that it represents a commitment to expanding in key markets and enhancing Bragg’s position as a leading content provider.
Details of the Agreement and Partnerships
Under the agreement, Bragg’s content will go live in the UK through William Hill, while Mr Green will facilitate its launch in Italy, Sweden, and Denmark. In addition, 888casino will host Bragg’s content in Italy. The content will come from Bragg’s proprietary studios, such as Atomic Slot Lab and Indigo Magic, as well as partners from Powered by Bragg.
Ofir Gal-Mor, 888 Holdings Head of Content, praised Bragg Gaming’s offerings for their forward-thinking approach and high quality. He also expressed anticipation for the elevation of their partnership with the inclusion of Bragg’s diverse content portfolio into their William Hill and Mr Green brands.
Bragg’s Expansion Beyond the Agreement
In addition to the markets mentioned in the agreement, Bragg Gaming has also recently expanded into Switzerland through Swiss4Win, courtesy of its partnership with Casino Lugano.
In conclusion, the global distribution agreement between Bragg Gaming Group and 888 Holdings signifies a major stride in Bragg’s commitment to expanding its footprint in key markets and solidifying its position as a leading content provider. It also exemplifies the dynamic and collaborative nature of the global gaming industry, where strategic partnerships can lead to mutual growth and increased market reach.