BGC Backs Measures to Rein in Unlawful Advertisements

The Betting and Gaming Council (BGC) has expressed its support for the UK Government’s recent announcement of new regulations aimed at combating unlawful online advertising and enhancing the protection of children.

New Regulations to Safeguard Children

The new regulations, announced by Sir John Whittingdale MP, Minister of Culture, Media, and Sport, are designed to make it more difficult for social media platforms and websites to display advertisements for adult-only activities, such as gambling.

In line with the government’s intentions outlined in response to its Online Advertising Programme, ministers have also detailed plans to establish a new task force to encourage higher industry standards.

BGC’s Code of Conduct

The BGC’s new code of conduct prohibits football clubs from directly promoting betting odds and websites on their social media profiles, which are popular among young people.

This move aligns with the government’s efforts to protect children and young people from exposure to age-restricted advertisements.

BGC Welcomes the New Measures

Michael Dugher, CEO of the Betting and Gaming Council, has welcomed the new measures.

He stated, “We strongly welcome these new measures set out by Sir John Whittingdale MP which will do more to protect children and young people from seeing age-restricted adverts. It follows our calls on the Government to do more in this area, because we recognised change was needed.”

The BGC’s support for these measures underscores the industry’s commitment to responsible advertising and the protection of vulnerable groups.

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