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Betway Group, one of the prominent players in the online gambling sphere, has unveiled its most recent partnership. Proving its readiness to play on the big league’s turf, Betway has inked a multi-year agreement with Arsenal Football Club, making it the official global betting partner. Betway now joins the ranks of other gambling firms sponsoring English Premier League teams, sharing the list with West Ham and Brighton.
Betway’s Dominance in the Premier League Continues
The recently sealed deal propels Betway’s visibility to new heights, with branding to be displayed prominently around the Emirates Stadium on match days. Beyond the branding benefits, the partnership is poised to provide extensive code of conduct and responsible gambling training for Arsenal’s players and staff.
Anthony Werkman, Betway Group’s CEO, expressed his exhilaration, saying, “Our new partnership as the official global betting partner of Arsenal marks an exciting chapter in our story. We can’t wait to create engaging content and experiences for Arsenal’s massive global fan base. More importantly, we are committed to ensuring our partnership adheres to industry marketing protocols and the pivotal principles of responsible gambling.”
Betway’s link-up with Arsenal follows a string of successful partnerships, including West Ham United and the Professional Darts Corporation. By entering into this partnership, Betway has further established itself as one of the leading players in the world of online sports betting.
Arsenal Welcomes Betway, Promoting Responsible Gambling
On the flip side, Arsenal, last season’s runners-up, sees this collaboration as an addition to its growing portfolio of elite global partners. Arsenal’s Chief Commercial Officer, Juliet Slot, expressed the club’s enthusiasm: “We are thrilled to welcome Betway as our official global betting partner. Incorporating them into our family of partners is a testament to our commercial prowess as a club.”
She further added, “We look forward to bringing more unique experiences to our supporters across the globe with Betway. Together, we will underscore the importance of responsible gambling.”
The partnership, which integrates leading brands such as Betway and Playzilla, also heralds the inclusion of Interac payments, offering fans a safe, reliable, and accessible method of online transactions. This collaboration sets a new benchmark in the domain of sports sponsorship, promoting not only brand visibility but also the critical aspect of responsible gambling.
