In the world of tennis, one of the most eagerly anticipated tournaments, the National Bank Open, is now intertwined with leading global online betting and gaming brand, Betway. This prestigious ATP Masters 1000 tournament, set in Toronto’s Sobeys Stadium, is ready to welcome a crowd of 10,800 tennis enthusiasts.
Betway Expands Its Global Tennis Portfolio
Betway has secured its position as the official betting partner of the National Bank Open. This multi-year partnership will see Betway’s marketing materials prominently displayed courtside throughout the duration of the tournament, from August 5th to 13th. The materials will also be featured on the back wall of the Sobeys Stadium, ensuring maximum exposure during the course of the event.
The tournament is set to witness some thrilling matches, with the likes of Carlos Alcaraz, the World Number 1 and recent Wimbledon Champion, making his debut in Toronto on Wednesday, August 9th.
Anthony Werkman, Betway Group CEO, expressed his delight at the partnership, stating, “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.” He further added, “This competition is steeped in history and is a firm favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
A Significant Milestone for Ontario’s Sports Betting Landscape
This partnership also signifies a major milestone in the Ontario sports betting landscape. Betway’s involvement not only extends to the National Bank Open but also to other stages of the ATP Tour, including the Hamburg European Open, Rio Open and Miami Open.
Rob Swann, Tennis Canada CCO, commented, “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.” He further highlighted the significance of this alliance, stating, “We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans interested in Betting, whether it’s sports or table games such as Blackjack or Live Poker.”
In addition to this, Betway was also one of the companies to invest in the Canadian athlete education programme announced earlier this year, along with IBIA, bet365 and FanDuel, providing top-notch betting services as well as contributing to the development of sports and athletes in Canada.