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The well-known American betting company, BetMGM, is making waves in the UK. They’re doing this with a memorable advertising campaign. In the spotlight is Hollywood superstar Chris Rock. Chris found himself in a media frenzy last year. This was when actor Will Smith slapped him at the Academy Awards. He was hosting the show. The slap came after their performances that year. After this encounter, it seems he’s taken some time off from Hollywood to promote BetMGM.
Hollywood Star Chris Rock Fronts the Campaign
The campaign is also leveraging MGM Resorts’ reputation as the leading entertainment brand in Las Vegas. As a result, they’re offering something completely new and unique to the UK market.
In the commercial, Chris is seen undertaking a surreal journey. He sails from the fountains of the Bellagio in Las Vegas. Then he arrives at the River Thames in London. And he does this in a small boat. He also has a lion with him on his trip. This is a nod to BetMGM’s partnership with LeoVegas.
BetMGM Brings New Excitement to UK Customers
Sam Behar, UK Director of BetMGM, is thrilled about their UK launch. “We are incredibly excited to give UK customers something new,” Behar said. He explained that the campaign takes inspiration from MGM Resorts’ entertainment heritage. This includes the top-notch Las Vegas entertainment.
“Along with standout promotions and Chris Rock, our A-list ambassador, we are bringing a fresh and entertaining approach to the UK market,” said Behar. He ended his statement with a thrilling exclamation: “It’s showtime.”
Dan Jacobs, Chief Creative Officer at Recipe, also expressed his enthusiasm for supporting BetMGM’s UK launch. “From the start, we wanted to make a mark,” said Jacobs. “Chris Rock, in a gold boat, with a lion, in the Bellagio fountains, does exactly that.”
BetMGM is making waves in the UK without the support of one of its backers, Entain. Instead, MGM Resorts is using LeoVegas’ in-house services.
VIP Experiences and Live Poker
Part of what makes BetMGM stand out is its commitment to offering VIP experiences. These include live poker games, which are a big hit with customers. By including these features in their services, BetMGM is set to have a significant impact on the UK market. Entain has commented on this, stating that they do not believe BetMGM’s UK launch will affect their business or the market. However, only time will tell.
