Canada
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Betfred, a leading player in the betting and gaming industry, has made a significant stride in its digital transformation journey with the launch of a new insights hub. With over 50 years of experience, more than 1300 shops, and a workforce exceeding 9500, Betfred continues to set the pace in the sector.
A New Era of Tailored Resources and Original Content
The newly launched insights hub, Insights.betfred.com, is a testament to Betfred’s commitment to innovation and talent. This platform replaces the previous blog.betfred.com, which served as an integral part of the company’s digital portfolio for the last 15 years. The new hub aligns with Betfred’s revamped content strategy, aiming to provide better-tailored resources and original content to its customers.
The new hub is a treasure trove of information about the company’s services, products, promotional offers, and sponsorship deals. It is designed to enhance customer experiences and foster positive brand interactions.
Expanding Global Footprint with Geo-Friendly Features
One of the key features of the new website is its geo-friendly content management system. This feature supports Betfred’s expansion into the US and South Africa markets. Betfred marked its entry into the US in 2019 as Betfred Sportsbook and Live Casino and acquired Betting World in South Africa in June 2021.
Further strengthening its presence in South Africa, Betfred signed an agreement with LottoStar in June 2022. This strategic move underpins the company’s commitment to expanding its global footprint.
Delivering Top-Tier Content through Collaborative Efforts
The new insights hub is a product of a collaborative effort between the content, brand, and marketing departments. The shared goal is to deliver top-tier content with enhanced market visibility. Customers can look forward to detailed analyses, previews of major sporting events, exclusive interviews, advanced tutorials, and educational guides for safer gambling experiences.
The new content additions will complement Betfred’s gaming, sports, and lottery products. The platform will also serve as a bridge between the company’s retail and online offerings, delivering exclusive content dedicated to Betfred TV.
Engaging Brand Ambassadors for Fresh Content Delivery
The fresh content will be delivered via weekly interviews with famous brand ambassadors for Betfred. These include former England right-back and Premier League title winner Glen Johnson, two-time Premier League winner and Champions League-winning striker Louis Saha, and chief Golf Tipster Jamie Worsley.
Despite facing a fine from the UK Gambling Commission over several anti-money laundering and social responsibility failures in July, Betfred shows no signs of slowing down.
