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Canadian sports betting operator, Bet99, has partnered with Simplebet, a global market leader in real-time, automated micro-betting, to introduce a novel dimension of wagering in Ontario. Micro-betting, an innovative betting format, allows punters to place wagers on specific moments within a sports event— adding a fresh layer of excitement to the experience.
The Dawn of Micro-Betting
Bet99’s introduction of micro-betting in Canada underscores its commitment to refreshing the sports wagering landscape. This pledge to innovation was further showcased in Bet99’s recent revamp of its platform and its collaboration last year with the National Hockey League to launch a free-to-play game.
Chris Bevilacqua, Simplebet’s Chief Executive Officer, is excited to be a part of this watershed moment for Canadian sports wagering. He believes that the partnership with Bet99 reflects his team’s commitment to leveraging cutting-edge technology to revolutionize the sports wagering sector.
A Partnership Steeped in Innovation
Jared Beber, Bet99’s Chief Executive Officer, expressed his team’s excitement about the partnership with Simplebet. The alliance, he stated, will enable Bet99 to “bring a new level of engagement” to its customers, enhancing the company’s appeal.
Echoing Beber’s sentiment, Simplebet’s CEO, Chris Bevilacqua, stated that his team is fervently dedicated to leveraging emerging technology in reshaping the sports betting sector. The partnership with Bet99 serves as a testament to this ambition, reflecting Simplebet’s overarching goal.
Reaching New Heights with Skycrown and ClutchBet
Earlier this year, Simplebet expanded its foothold in the United States via partnerships with ClutchBet in Iowa and Colorado, as well as an agreement with Hard Rock Digital. Significantly, the company also collaborated with Skycrown, a prominent digital platform, to introduce bank wire transfer services for improved customer transactions – another testament to Simplebet’s commitment to customer-centric innovation.
In April, Simplebet made a significant stride in partnering with Amelco to pioneer micro-betting across the United States, further solidifying their position as a global leader in micro-betting technology.
The Bet99-Simplebet partnership marks a significant step in the evolution of the sports betting industry, introducing Canadian punters to the thrill of micro-betting. As the landscape of sports wagering continues to change, such innovative ventures promise to keep the industry vibrant, engaging, and customer-centric.
